PROCESS INNOVATION
MAKE IT SMART
PROCESS INNOVATION
MAKE IT SMART
PROCESS INNOVATION
Transforming Market Management into a Competitive Advantage
Many companies in export and industrial markets still manage international market strategy and performance the old way – accepting missing intelligence as “normal” – relying on fragmented market reports, opinions, and expert assumptions – following yesterday’s logic, habits, and paradigms – at growing competitive risk.
Innomis Market Management Intelligence® replaces that with actionable intelligence – data-based, model-driven, and platform-powered – turning complex market challenges into a decisive competitive advantage – empowering everyone in market management, anytime and anywhere.
It builds the capacity to measure markets continuously and worldwide, empowers the capability to understand faster and decide better, and expands the competence to manage and perform higher – across the entire organization.
Delivered through a complete, closed-loop system of success-critical activities – deeply integrating information, processes and people while improving in every cycle – this transforms market management into an agile, smart, and continuously learning business system.
Explore how the process works below
MEASURE MORE | DATA SPACE®
Next-Level Market Measurement – From Fragmented Observations to Integrated Data
Today, many decisions in export and industrial market strategy and management processes are still based on inefficient information from selective observations, market and opinion research, knowledge from internal experts or external consultants – typically applied in projects and on an ad-hoc basis when needed. It is mostly fragmented, often superficial or unreliable, slow and unsustainable, and ultimately too costly with little actionable value.
Because the underlying idea of observing markets only can work on a small and local scale, visible for people and not extending the scope of human perception.
Adam Smith described what this means with a phenomenon known as “The Invisible Hand of Markets” – in complex, international and global market systems, market outcomes are simply not visible to individual observers. Mistaking the visible for the complete picture leads to wrong conclusions – and wrong decisions.
Galileo Galilei pointed to the only reliable path forward:
“Measure what is measurable, and make measurable what is not so.”
With a data-based, model-driven, and platform-integrated approach, Innomis is designed to make export and industrial market processes and structures comprehensively, continuously, and completely measurable – on a strategic level and worldwide – to outmeasure competition.
Make Data Work to Measure More
DATA SPACE FEATURES – MAKING DATA WORK
- Integrated data sets from quality-select sources on market-related themes
- All data in long, yearly and monthly time-series, since 2002
- Continuously updated and predicted data, in monthly cycles
- Global data for more than 200 countries and regions
- European data for the EU, countries, and subregions
- Multi-dimensional integrated market-indicators
- Ready for seamless processing and analytics
UNDERSTAND FASTER | ONE SPACE®
Next-Level Information Management – From Inefficient Information to Efficient Information
Transforming large volumes of heterogeneous market-related data into efficient information and actionable intelligence remains a fundamental challenge. Most organizations still rely on fragmented systems and labor-intensive analytical processes – delivering results that are slow, expensive, difficult to share, and mostly unsustainable.
The underlying problem is structural and conceptual: information is scattered across people, tools, systems, and organizations – and intelligence models are missing – creating silos rather than integrated intelligence. In a world where markets change faster than people, experts, and projects can deliver, that is no longer a sustainable practice.
Innomis One Space® is the answer. A single, integrated, data-based and model-driven process-platform that replaces fragmented infrastructures with one always-on intelligence environment – making market and performance information comprehensively, continuously, and completely accessible to anyone in market management, anytime and anywhere.
The result: faster understanding, better-informed decisions, and a permanent competitive edge built on knowledge and measurable facts – not simple assumptions.
“In an economy where the only certainty is uncertainty, the one sure source of lasting competitive advantage is knowledge.” – Ikujiro Nonaka
Build Efficient Information to Understand Faster
ONE SPACE FEATURES – ALIGNING INFORMATION–PROCESSES–PEOPLE
- Data-based, model-driven, platform-powered, and process-integrated intelligence
- Providing integrated market and performance information in one cloud platform
- With multi-dimensional market indicators across countries, industries, and products
- Through intelligent analytical views, dashboards, and reports – at scale, fast, and always up-to-date
- Accessible anytime, anywhere, for anyone in market management as smart self-service
- Replaces fragmented tools, research projects, reports, and consulting services
- Ready for seamless decision support and deep process integration
DECIDE BETTER | AICON® – Actionable Intelligence
Next-Level Decision Management – From Uninformed Decisions to Informed Decisions
Making better decisions faster is the most direct path to competitive advantage in complex and rapidly changing markets. Yet in most organizations, decisions in market strategy and management are still made by a small number of senior experts – based on limited information, personal experience, and hierarchical authority rather than structured, data-driven intelligence.
The underlying problem is both structural and cultural: decision-making is concentrated at the top, while the people closest to markets – in sales, product, marketing, and regional management – are left without the intelligence they need to act confidently and independently. Decisions are delayed, misaligned, and disconnected from real market dynamics.
As Peter Drucker put it plainly, “What gets measured gets managed.” – but without intelligence and market measures, any decision is a risk. In a world of big data and AI, every decision in market management can and should be supported by actionable intelligence and comprehensive measures – anytime, anywhere, for anyone involved.
Therefore we go with the Aicon® principle: deliver Actionable Intelligence directly into every decision process – empowering everyone in market management to think smarter, decide faster, and act stronger with confidence – powering decision management to outthink competition.
Empower Informed Decisions to Decide Better
AICON FEATURES – ACTIONABLE INTELLIGENCE IN ALL DECISION PROCESSES
- Actionable Intelligence embedded into market management decision processes
- Providing analytical, automated, and assisted intelligence services in One Space
- Delivering deep and actionable insights with descriptive, predictive, and prescriptive analytics
- Empowering informed decisions by everyone in market management, anytime, anywhere
- Replaces missing intelligence in opinion-based and expert-dependent projects and processes
- Aligned across strategy, product, marketing, and sales management functions and teams
- Ready for seamless integration into market strategy, performance, and impact management
MANAGE STRONGER | MARKET MANAGEMENT INTELLIGENCE®
Next-Level Market Management – From Random Actions to Intelligent Actions
Managing markets stronger means empowering every management activity with actionable market and performance intelligence – not just at the top, but across every function, team, and person in strategy, product, marketing, and sales management.
Yet in most organizations, market management is still rooted in the pre-data age – under-informed, under-strategic, over-operational, and personality-dependent. Market objectives and performance results are defined without real market measures – and management actions are driven by habit and assumptions rather than measurable objectives and results as key performance indicators.
Peter Drucker warned: “The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic.”
In market management, yesterday’s logic is simple: no data, no models, no market measures – just opinion, experience, and assumption.
Drucker identified the structural consequence: “Management by objectives works – if you know the objectives. Ninety percent of the time you don’t.”
Today that limitation no longer holds. Market Management Intelligence® continuously delivers and predicts measurable market objectives and results – replacing opinion with intelligence, assumption with measurement, and yesterday’s limitations with next-level solutions.
Expand Management Competence to Manage Stronger
MARKET MANAGEMENT INTELLIGENCE FEATURES – MANAGE WHAT MATTERS
- Market Management Intelligence embedded into and across the organization
- With measurable objectives and results for strategy, product, marketing, and sales
- Driving a dynamic market strategy management
- Powering a strong market impact management
- Applying a continuous market performance management
- Replacing reactive, opinion-based, and personality-dependent management
- Seamlessly integrated into an ongoing, closed-loop learning and improvement process
PERFORM HIGHER | INNOMIS® SOLUTIONS
Next-Level Performance Management – From Competitive Risk to Competitive Advantage
Performing higher in today’s new normal means re-inventing market measurement, re-defining market management, and bringing both together as a lasting competitive advantage – not as a one-time project, but as a continuously learning system.
Yet most organizations still manage markets with yesterday’s tools, logic, culture, and paradigms. Performance measures are too narrow and too late. Strategies are too isolated and too slow. Management actions are too reactive, too uncoordinated, and too inefficient. Together, this stalls performance – and becomes an ever-growing competitive risk.
Arie de Geus identified the only lasting answer:
“The ability to learn faster than your competitors may be the only sustainable competitive advantage.”
Therefore we go with the Innomis principle: manage what matters, make it smart, and close the learning loop – with a continuous market performance management, a dynamic market strategy management, and a strong market impact management, powered by Market Management Intelligence®.
From impressions to data. From opinions to information. From beliefs to analytics. From assumptions to measures – From Keep it Simple to Make it Smart.
Building lasting competitive advantage – to outperform sustainably.
Elevate Performance for Sustainable Success
INNOMIS FEATURES – MAKE YOUR MANAGEMENT SMART AND FUTURE READY
- Innomis closes the loop – performance results feed back into the next management cycle
- Next-level performance management driven by market facts, not enterprise assumptions
- Key performance measures at the peak of the analytical iceberg – predictive and forward-looking
- Measure – Understand – Decide – Act – Perform – Repeat infinitely
- An ongoing, data-based, model-driven and platform-powered learning system
- Replacing backward-looking, enterprise-focused KPI management
- Building lasting competitive advantage through superior market management
